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Branding

Our brand uses the guidelines in this section to create a consistent user experience.

Colors​

The Talawa brand uses a core set of colors. It is important that our color are used consistently and correctly for print, web and mobile applications.

Standard Colors​

The brand colors are:

ColorPalette

Logo Colors​

The brand colors are applied to the logo in the following manner:

  • Top Circle Element: #FEBC59 - Max Yellow Red
  • Caret Element #31BB6B - Medium Sea Green
  • Rectangular Elements Between Caret and Circle #737373 - Sonic Silver

Alternate Logo Colors​

The logo has no alternate colors. The Standard colors are the only ones to be used.

Logos​

This page contains information pertaining to how we use our logos.

Logo Repository​

You can find the various file formats of our logos in our official logo repository

These are the only logos that may be used.

Design Elements​

This section describes the various design elements for the Talawa logo.

Concept​

This section describes the significance of the logo.

Small Logo

  1. The logo is an abstract representation of a small human being. 'Talawa' in the Jamaican dialect means 'strong', and the logo symbolizes the well-known saying on the island 'Little, but Talawa'.
  2. It is made up of 2 shapes. A circle resting upon diagonally angled rectangles.
  3. The colors and shapes used are based on those of the Palisadoes Foundation's logo elements.

Clear Space​

The logo needs to have clear space, free of text, pictures, and other elements. The logos in the repository all conform with the clear space rules.

Clear Space

Color​

The logo colors must conform to our color palette guidelines.

Backgrounds​

The logo must only be presented over a solid colored background with no designs or patterns on it.

For the design of web and mobile applications, the logo backgrounds may only be black or white.

Proportions​

The proportions of the logos in our official logo repository must be maintained when resizing.

Location​

The logo must only be visible in only a single location on any given screen, page or similar context.

Login Screens​

The logo must be horizontally centered on login screens.

Web App Menu Bars​

The logo must be:

  1. placed in the top left hand corner of the screen

Typography​

This section outlines how we use typography with our branding.

Logo Typography​

When used in conjunction with the logo, the word Talawa must only use the Arial font.